Timeline
7 Weeks
My Role
UX/UI Designer
Deliverables
User stories
Wireframes
Prototype
Tools Used
Figma
Slack
OVERVIEW
Wendys Treats needed an app that make ordering and reordering very simple with frequent customers
THE PROBLEM
The absence of a structured pricing strategy for short-notice orders, lead to financial losses. The bakery struggled to efficiently handle impromptu requests from clients who didn't face a premium charge for immediate orders. The challenge was to devise a solution that not only mitigated financial setbacks but also encouraged clients to provide advanced notice, fostering operational efficiency and profitability.
THE GOAL
Create a sophisticated app solution that addresses the bakery's financial challenge by introducing a dynamic pricing model. The primary goal is to enhance revenue streams through the strategic implementation of premium charges for immediate orders.
Research
MY ROLE
UX designer leading the app and responsive website design from conception to delivery
SUMMARY
During my user research on a local baker who specializes in cakes and juices for the local clientele, I utilized a mix of qualitative and quantitative methods. The research involved conducting one-on-one interviews with regular customers and the baker, observing the shop's daily operations, and analyzing sales data. Going into the research, I assumed that the bakery's success was primarily due to the unique cake flavors and fresh, organic ingredients used in their juices.
PROBLEM SPACE
APP INTERFACE
Unintuitive app interface: leading to difficulty in finding specific menu sections or features, discouraging users from completing their orders.
INACCURATE INFO
Inaccurate information about restaurant hours, availability of dishes, or special promotions leading to disappointment and frustration
ORDER CUSTOMIZATION
Limited customization options for food orders within the app making it difficult for users who have specific dietary preferences or allergies.
PERSONA
PROBLEM STATEMENT
Solange is a Health conscious Content creator who needs vegan options because her environment only offers a carnivorous diet.
USER JOURNEY MAP
In my research for Wendys Treats, surveys, interviews, and online reviews revealed that while the unique cake and juice varieties played a role, it was the personalized customer service and cozy ambiance that truly drove its success. Friendly staff who remembered preferences made customers feel valued, emphasizing the significance of a great customer experience.
PAPER WIREFRAMES
The initial rough draft version of the wireframe, which you can see 'World Famous' as an early idea for a rename of the brand.
My thought process revolved around creating a visually appealing layout that showcases featured dishes, special offers, and personalized recommendations based on the user's past orders and preferences. Additionally, I prioritized easy access to essential features like menu browsing, reservation booking, and order tracking.
DIGITAL WIREFRAMES
I wanted to make sure clients were not scrolling for long amounts of time in areas they had no interest in to begin with. So I cut down on the amount of time people would have to spend searching for a specific item
DIGITAL WIREFRAMES
After noticing the confusion on whether or not the customers order had been added to the cart, I added an instant pop up that edifies you of your shopping cart immediately after adding an item.
LOW-FIDELITY PROTOTYPE
A simple walkthrough of how the users will interact with the app
USABILITY STUDY
I then asked a few friends to independently use my prototype and respond to a few questions to see which features of the app they liked and how they felt about the process. The insights helped me to further develop the app to serve the masses
POST USABILITY STUDY
The app needed something that would give the user a better experience with using the app while increasing the opportunity to be satisfied.
BEFORE
AFTER
ADDL. POST STUDY
Before the usability research was conducted I did not realize the need for a confirmation screen to let customers know the operation was successful. I originally took the user directly back to the main menu
BEFORE
AFTER
